Marketing
What Marketing means at Seven Web Services!
There is no business that says - Marketing is not important for my business??
As we all know it is the most important necessity of every business and people are not aware of digital world. Question arises where to market ourselves, what tool to use? How we do it?
We understand our local Australians and their needs, Seven Web Services can help you Market right audience through right channel & medium.
Marketing is key success to every business.
If it is SEO it is us, Who can market you better than your mate?
SEO is one of the most effective and important online marketing strategies. By adjusting a website's code, content, structure, back-link, keywords or combinations of keywords brings up better search engine result. At Seven Web our end goal is to generate return to any business by bringing people to your website through search. Resulting on higher rank on different search, bringing more business through people who are interested in what you are selling.
Content plays an integral role in digital marketing channels. Content Marketing is focused on creating, publishing and distributing content for a targeted audience. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers. Our team at SevenWeb understands your goal as a brand and develops effective successful communication to your audience by creating high quality shareable media, uniquely catered content for specific channels to meet your overall goal.
Reaching right audience, at the right time, on right platform is done through paid marketing also known as Search Engine Marketing (SEM), process of reaching customers search results by purchasing ads on search engines. Some activities of SEM are paid search ads, Pay Per Click (PPC), Cost per click (CPC). At Seven Web our team creates baseline by defining clients goals based on analytics, landing page and campaign statistics. Targeting keywords for AdWords & by analyzing areas of opportunity and risk we clearly market our customers business goals.
CRO is a process for increasing the percentage of visitors to a website that convert them to become customers. Our team will analyze your website traffic by focusing on source of your visitors, their needs by reducing visual distraction and improving call to action. By giving clear message and hassle free process results in increase of web traffic and customers.
Effective way of communication by reminding your audience of services and expertise. Seven web will set up and manage targeted email marketing campaign aligned with your marketing goals along with designing responsive email ensuring it to render correctly on any device. We can personalize content on each email to target your ideal market.
Re-targeting or re-marketing is advertising that helps you keep your brand in front of bounced visitor after they leave your website. it happens when potential customer visits your site but leaves without buying, later when they surf web your ad recaptures their mind and bring back to your site which in return could turn out to be your customer as they are already aware of your brand by now. We at seven web will write that code (pixel) which drops browser cookie and later when that cookie visitor browse web your ad reappears.
A multi-channel online marketing technique reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media or mobile applications. We experts can help you reach different platforms.
Companies demand more accurate measurement and accountability for their marketing investment, a clear picture of how their digital campaigns are working-or not working. This measurement is called as cross-channel attribution. Seven web can provide you entire customers journey to purchase.
Using Google Analytics on our client's sites to help providing insight to their online marketing efforts. Our Google Certified team will audit to make sure there are no errors or gaps in the data collection process like tracking code, configuration, data integrity, conversion tracking, and account linking. We assist you with proper setup and implementation of new or existing Google Analytics account. We can interpret your existing data, recommend solutions to aggregate data across multiple websites, create customizable reports.
Piwik is an analytics tool very similar to Google Analytics. Advantage of Piwik are you own everything: It is self-hosted, you control the privacy and what you do with the data, and you don't have to share it with Google. Unlike Google Analytics, Piwik isn't being targeted by traffic-faking bots so you're more likely to get reliable data from Piwik. There is no sampling of data. Piwik always report all of your data and will not filter out some. There is no data limit with Piwik. Our experts can get you insight of your analytic goals.